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Social & Community

Build a collaborative resource list

Create a useful directory with clear inclusion criteria and contributor credit.

Social & Community campaign illustration

The opportunity

Create a useful directory with clear inclusion criteria and contributor credit.

Best for: Founders, creators and moderators building a relevant community

Goal: Community

Gather your field kit

  • Relevant community or channel
  • Moderation guidelines
  • Simple activity log

Make it happen

  1. Choose a narrow resource need
  2. Publish criteria for useful submissions
  3. Invite contributions through a simple form or thread
  4. Check each resource before adding it
  5. Credit contributors who want attribution
  6. Review the list periodically and remove dead entries

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Submission prompt: What does this resource help someone do, who is it for, and what does it cost?

Start smaller than you think

Run one small version of “Build a collaborative resource list” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Helpful replies
  • Returning participants
  • Useful next actions completed

Watch out for

  • Treating every discussion as a sales opportunity
  • Counting reactions without checking usefulness

Permissions & trust

Respect community rules and participant privacy. Disclose affiliations, incentives and commercial relationships; do not automate unsolicited engagement.

Your next action

Start with this first step: Choose a narrow resource need. Set a review date before increasing the budget.

Put this into a campaign plan →