Build a source-backed explainer

The opportunity

Make complex claims easier to check by connecting them to trustworthy sources.

Best for: Service businesses, educators and website owners answering customer questions

Goal: Awareness

Gather your field kit

• Website editing access
• Verified sources
• Page review checklist

Make it happen

1. Choose a narrow concept your audience needs
2. Identify primary sources for factual claims
3. Explain the concept in plain language
4. Add examples labeled as illustrative where appropriate
5. Place source links beside the claims they support
6. Review for unsupported certainty

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Build a source-backed explainer” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Relevant visits when analytics are available
• Task completion or qualified inquiries
• Corrections and unresolved reader questions

Watch out for

• Writing around keywords rather than a real question
• Leaving factual claims or links unverified

Permissions & trust

Use accurate visible content, original or licensed media and verifiable sources. Do not promise rankings or AI-answer placement.

Your next action

Start with this first step: Choose a narrow concept your audience needs. Set a review date before increasing the budget.