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Offline & Local

Create a local discovery hunt

Help people discover partner locations through a low-pressure neighborhood activity.

Offline & Local campaign illustration

The opportunity

Help people discover partner locations through a low-pressure neighborhood activity.

Best for: Neighborhood shops, local services, sports instructors and event organizers

Goal: Community

Gather your field kit

  • Written location permission where needed
  • Printed materials or demonstration supplies
  • Response tracking sheet

Make it happen

  1. Recruit a few consenting local venues
  2. Create clues based on safe public-facing details
  3. Choose an accessible route and realistic completion time
  4. Explain any reward and participation conditions
  5. Provide a no-purchase option and privacy-conscious entry method
  6. Review completions and partner feedback

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Clue example: Find the place where tomorrow’s bread begins today. Ask the counter team for the next clue.

Start smaller than you think

Run one small version of “Create a local discovery hunt” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Relevant conversations
  • Voluntary follow-up requests
  • Cost per qualified response

Watch out for

  • Blocking access or overlooking permissions
  • Printing a large batch before testing

Permissions & trust

Confirm venue, property and applicable local requirements. Keep paths accessible, obtain consent for images and collect contact details only with a clear purpose.

Your next action

Start with this first step: Recruit a few consenting local venues. Set a review date before increasing the budget.

Put this into a campaign plan →