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Social & Community

Create a welcome thread with choices

Help new members find a useful first action without oversharing.

Social & Community campaign illustration

The opportunity

Help new members find a useful first action without oversharing.

Best for: Founders, creators and moderators building a relevant community

Goal: Community

Gather your field kit

  • Relevant community or channel
  • Moderation guidelines
  • Simple activity log

Make it happen

  1. List the most common reasons people join
  2. Create a short welcome message with those paths
  3. Explain rules and where to ask for help
  4. Invite optional introductions with non-sensitive prompts
  5. Respond to newcomers with relevant resources
  6. Review where new members still get stuck

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Welcome: Here to learn, share work, or ask a question? Choose the path that fits; introducing yourself is optional.

Start smaller than you think

Run one small version of “Create a welcome thread with choices” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Helpful replies
  • Returning participants
  • Useful next actions completed

Watch out for

  • Treating every discussion as a sales opportunity
  • Counting reactions without checking usefulness

Permissions & trust

Respect community rules and participant privacy. Disclose affiliations, incentives and commercial relationships; do not automate unsolicited engagement.

Your next action

Start with this first step: List the most common reasons people join. Set a review date before increasing the budget.

Put this into a campaign plan →