Create an accessible glossary page

The opportunity

Help newcomers understand terminology while linking terms to useful tasks.

Best for: Service businesses, educators and website owners answering customer questions

Goal: Awareness

Gather your field kit

• Website editing access
• Verified sources
• Page review checklist

Make it happen

1. Collect unfamiliar terms from customer questions
2. Write concise definitions without circular jargon
3. Add one ordinary example per term
4. Link to deeper guides only where useful
5. Use clear headings and readable page structure
6. Ask a beginner which definitions remain confusing

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Create an accessible glossary page” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Relevant visits when analytics are available
• Task completion or qualified inquiries
• Corrections and unresolved reader questions

Watch out for

• Writing around keywords rather than a real question
• Leaving factual claims or links unverified

Permissions & trust

Use accurate visible content, original or licensed media and verifiable sources. Do not promise rankings or AI-answer placement.

Your next action

Start with this first step: Collect unfamiliar terms from customer questions. Set a review date before increasing the budget.