Improve descriptive internal links

The opportunity

Help readers find the next relevant explanation without vague link text.

Best for: Service businesses, educators and website owners answering customer questions

Goal: Retention

Gather your field kit

• Website editing access
• Verified sources
• Page review checklist

Make it happen

1. List your most useful related pages
2. Identify places where readers need additional context
3. Replace generic click-here text with descriptive labels
4. Link only when the destination answers a real follow-up question
5. Check every destination and mobile interaction
6. Review whether key pages are reachable from relevant hubs

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Improve descriptive internal links” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Relevant visits when analytics are available
• Task completion or qualified inquiries
• Corrections and unresolved reader questions

Watch out for

• Writing around keywords rather than a real question
• Leaving factual claims or links unverified

Permissions & trust

Use accurate visible content, original or licensed media and verifiable sources. Do not promise rankings or AI-answer placement.

Your next action

Start with this first step: List your most useful related pages. Set a review date before increasing the budget.