Make a take-one problem checklist

The opportunity

Offer a short diagnostic resource where people encounter the relevant problem.

Best for: Neighborhood shops, local services, sports instructors and event organizers

Goal: Leads

Gather your field kit

• Written location permission where needed
• Printed materials or demonstration supplies
• Response tracking sheet

Make it happen

1. Choose a narrow problem your service addresses
2. Write five observable checks without alarmist language
3. Ask a suitable venue to display the sheet
4. Include one optional next step and attribution
5. Print a small batch to test usefulness
6. Ask the venue which questions the sheet prompts

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Make a take-one problem checklist” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Relevant conversations
• Voluntary follow-up requests
• Cost per qualified response

Watch out for

• Blocking access or overlooking permissions
• Printing a large batch before testing

Permissions & trust

Confirm venue, property and applicable local requirements. Keep paths accessible, obtain consent for images and collect contact details only with a clear purpose.

Your next action

Start with this first step: Choose a narrow problem your service addresses. Set a review date before increasing the budget.