Mine reviews for messaging

The opportunity

Use permissioned customer feedback to discover concrete language for your offer.

Best for: Small-business owners, consultants and lean marketing teams with approved source material

Goal: Awareness

Gather your field kit

• Approved AI drafting tool
• Anonymized source material
• Human review checklist

Make it happen

1. Gather 20 reviews you may lawfully analyze
2. Separate compliments from complaints in a sheet
3. Ask AI to extract recurring jobs, objections and exact phrases
4. Check each extracted phrase against its source
5. Draft two headlines using verified themes
6. Test the headlines with five potential customers

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Mine reviews for messaging” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Reviewed outputs used
• Qualified replies or completed next steps
• Corrections required

Watch out for

• Uploading private data without permission
• Publishing invented facts or unreviewed output

Permissions & trust

Use only data you are authorized to process. Review outputs for accuracy, confidentiality and rights before publishing.

Your next action

Start with this first step: Gather 20 reviews you may lawfully analyze. Set a review date before increasing the budget.