Plan a permission-based projection

The opportunity

Use a temporary visual installation only where the property owner and rules allow it.

Best for: Neighborhood shops, local services, sports instructors and event organizers

Goal: Awareness

Gather your field kit

Written location permission where needed
Printed materials or demonstration supplies
Response tracking sheet

Make it happen

Confirm written property permission and applicable local requirements
Choose a safe location without distracting traffic
Design a simple, readable message
Test equipment and weather contingencies
Run the projection during the agreed window
Remove equipment and document actual responses

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Creative brief: One image, one useful message, one short destination. No flashing effects or obstructed paths.

Start smaller than you think

Run one small version of “Plan a permission-based projection” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

Relevant conversations
Voluntary follow-up requests
Cost per qualified response

Watch out for

Blocking access or overlooking permissions
Printing a large batch before testing

Permissions & trust

Confirm venue, property and applicable local requirements. Keep paths accessible, obtain consent for images and collect contact details only with a clear purpose.

Your next action

Start with this first step: Confirm written property permission and applicable local requirements. Set a review date before increasing the budget.

Put this into a campaign plan →