Publish a transparent launch communication page
Give potential participants a clear account of what exists, what is planned and what remains uncertain.

The opportunity
Give potential participants a clear account of what exists, what is planned and what remains uncertain.
Best for: Token project teams, community educators and curious newcomers
Goal: Awareness
Gather your field kit
- Verified project documentation
- Clearly simulated examples
- Moderated help route
Make it happen
- List the product’s current capabilities
- Describe the team’s public responsibilities and contact routes
- Explain distribution and participation conditions using verified details
- Separate completed work from roadmap intentions
- Add material risks and unresolved questions
- Keep a dated update log
A ready-to-adapt example
Illustrative template. Replace the details with your own verified information.
Start smaller than you think
Run one small version of “Publish a transparent launch communication page” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.
What to measure
- Learning-task completion
- First useful product action
- Repeat participation and resolved questions
Watch out for
- Using token price as the campaign objective
- Confusing fictional points with actual tokens
Permissions & trust
Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.
Your next action
Start with this first step: List the product’s current capabilities. Set a review date before increasing the budget.
Put this into a campaign plan →