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Video & Creators

Run consenting street interviews

Collect interesting local perspectives with clear permission and respectful editing.

Video & Creators campaign illustration

The opportunity

Collect interesting local perspectives with clear permission and respectful editing.

Best for: Independent creators, local businesses and small production teams

Goal: Awareness

Gather your field kit

  • Phone or camera
  • Readable script or shot list
  • Captioning workflow

Make it happen

  1. Choose a harmless question related to your audience
  2. Select a location where filming is permitted
  3. Explain intended publication and obtain consent before recording
  4. Ask the same open question without coaching the answer
  5. Edit without changing the speaker’s meaning
  6. Offer an agreed contact route for concerns

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Ask: May we record your answer for our business social channels? Participation is optional; you can decline.

Start smaller than you think

Run one small version of “Run consenting street interviews” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Meaningful viewing completion
  • Relevant questions or inquiries
  • Completion of the stated next step

Watch out for

  • Promising more than the video teaches
  • Using unclear audio or unreadable captions

Permissions & trust

Obtain recording and reuse permission. Disclose incentives and creator relationships. Use licensed media and check current platform rules before publication.

Your next action

Start with this first step: Choose a harmless question related to your audience. Set a review date before increasing the budget.

Put this into a campaign plan →