Spotlight a customer practice

The opportunity

Celebrate something a customer does well without inventing a success story.

Best for: Founders, creators and moderators building a relevant community

Goal: Community

Gather your field kit

• Relevant community or channel
• Moderation guidelines
• Simple activity log

Make it happen

1. Invite a customer to share a useful practice
2. Obtain permission for name, image and quotes
3. Ask for concrete steps and honest limitations
4. Draft the story in their actual terms
5. Verify factual accuracy with them
6. Link to their work where appropriate

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Spotlight a customer practice” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Helpful replies
• Returning participants
• Useful next actions completed

Watch out for

• Treating every discussion as a sales opportunity
• Counting reactions without checking usefulness

Permissions & trust

Respect community rules and participant privacy. Disclose affiliations, incentives and commercial relationships; do not automate unsolicited engagement.

Your next action

Start with this first step: Invite a customer to share a useful practice. Set a review date before increasing the budget.