Trade counter-top resource cards

The opportunity

Give visitors a genuinely useful resource from a complementary nearby business.

Best for: Neighborhood shops, local services, sports instructors and event organizers

Goal: Leads

Gather your field kit

• Written location permission where needed
• Printed materials or demonstration supplies
• Response tracking sheet

Make it happen

1. Find a partner whose visitors share a relevant need
2. Agree how many cards and where they may be displayed
3. Create a concise helpful guide with clear attribution
4. Use a distinct code to identify the placement
5. Check that cards remain tidy and current
6. Replace or end the exchange based on actual interest

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Trade counter-top resource cards” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Relevant conversations
• Voluntary follow-up requests
• Cost per qualified response

Watch out for

• Blocking access or overlooking permissions
• Printing a large batch before testing

Permissions & trust

Confirm venue, property and applicable local requirements. Keep paths accessible, obtain consent for images and collect contact details only with a clear purpose.

Your next action

Start with this first step: Find a partner whose visitors share a relevant need. Set a review date before increasing the budget.