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FREE FIELD TOOL
Offline Activation Checklist
Plan the details that make an in-person campaign feel easy.
1. Define a useful experience for a specific audience.
2. Visit the location at the intended time.
3. Get the venue or property owner’s permission.
4. Check any applicable local requirements with the relevant authority.
5. Keep entrances, walkways and accessible routes clear.
6. Confirm staffing, roles and emergency contacts.
7. Prepare a weather or cancellation plan.
8. Check materials, signage and setup equipment.
9. Create one mobile-friendly destination that matches the promise.
10. Test every QR code and add a readable fallback URL.
11. Brief the team on photo consent and respectful invitations.
12. Prepare opt-in follow-up and an easy way to decline.
13. Record actual spend and useful conversations.
14. Send only the follow-up people requested.
15. Review results and thank the venue and collaborators.
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