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Do It Yourself

Build a campaign in one focused weekend.

Simple do-it-yourself systems for research, messaging, content, distribution and measurement.

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The 48-hour sprint

From blank page to live experiment.

01Saturday AM: Listen

Collect 20 questions, comments, objections and examples.

02Saturday PM: Build

Create one useful asset and one direct landing page.

03Sunday AM: Distribute

Share with 10 relevant people and 3 communities.

04Sunday PM: Improve

Rewrite from real reactions and plan the next test.

DIY comment marketing routine

  1. Save 15 accounts and communities.
  2. Spend 20 minutes daily reading before replying.
  3. Write 3 specific, useful contributions.
  4. Record questions for future content.
  5. Invite only relevant people to a deeper resource.

DIY guest article routine

  1. Publish three strong owned examples.
  2. Build a list of 20 tightly relevant publications.
  3. Pitch one tailored angle per editor.
  4. Deliver clean copy and source notes.
  5. Promote the article and nurture the relationship.

DIY AI content routine

  1. Start with your transcript, data or notes.
  2. Create a factual source brief.
  3. Draft formats with AI.
  4. Human-edit examples, claims and voice.
  5. Track which asset creates a real action.

DIY local activation routine

  1. Choose one high-fit location or partner.
  2. Secure permission.
  3. Create one memorable interaction.
  4. Use one trackable CTA.
  5. Capture the story for digital follow-up.