Audit your offer for confusing language

The opportunity

Find wording that asks customers to understand your business before they understand its value.

Best for: Small-business owners, consultants and lean marketing teams with approved source material

Goal: Leads

Gather your field kit

• Approved AI drafting tool
• Anonymized source material
• Human review checklist

Make it happen

1. Copy the headline, offer and main call to action
2. Ask AI to highlight jargon and unspecified promises
3. Rewrite each phrase as a concrete action or outcome
4. Compare the revision with actual product capabilities
5. Ask three unfamiliar readers what the offer means
6. Keep the version they can explain accurately

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Audit your offer for confusing language” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Reviewed outputs used
• Qualified replies or completed next steps
• Corrections required

Watch out for

• Uploading private data without permission
• Publishing invented facts or unreviewed output

Permissions & trust

Use only data you are authorized to process. Review outputs for accuracy, confidentiality and rights before publishing.

Your next action

Start with this first step: Copy the headline, offer and main call to action. Set a review date before increasing the budget.