Build a community health worksheet
Measure useful activity instead of treating token price as marketing performance.
The opportunity
Measure useful activity instead of treating token price as marketing performance.
Best for: Token project teams, community educators and curious newcomers
Goal: Retention
Gather your field kit
- Verified project documentation
- Clearly simulated examples
- Moderated help route
Make it happen
- Define the useful actions the community exists to support
- Choose a small set of observable participation measures
- Record newcomer activation and repeat participation
- Track unresolved support questions and response quality
- Review changes alongside qualitative feedback
- Choose one improvement for the next period
A ready-to-adapt example
Illustrative template. Replace the details with your own verified information.
Start smaller than you think
Run one small version of “Build a community health worksheet” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.
What to measure
- Learning-task completion
- First useful product action
- Repeat participation and resolved questions
Watch out for
- Using token price as the campaign objective
- Confusing fictional points with actual tokens
Permissions & trust
Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.
Your next action
Start with this first step: Define the useful actions the community exists to support. Set a review date before increasing the budget.
Put this into a campaign plan →