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Crypto & Community

Create a contributor welcome path

Make it clear how someone can help without needing to buy anything.

Crypto & Community campaign illustration

The opportunity

Make it clear how someone can help without needing to buy anything.

Best for: Token project teams, community educators and curious newcomers

Goal: Community

Gather your field kit

  • Verified project documentation
  • Clearly simulated examples
  • Moderated help route

Make it happen

  1. List real tasks the project needs help with
  2. Describe skills, time requirements and any compensation
  3. Create a small beginner-friendly task
  4. Explain review, attribution and ownership terms
  5. Assign a contact who can answer questions
  6. Recognize completed contributions accurately

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Task card: Help improve this glossary entry. Expected time: [estimate]. Review by [role]. Compensation: [actual terms].

Start smaller than you think

Run one small version of “Create a contributor welcome path” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Learning-task completion
  • First useful product action
  • Repeat participation and resolved questions

Watch out for

  • Using token price as the campaign objective
  • Confusing fictional points with actual tokens

Permissions & trust

Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.

Your next action

Start with this first step: List real tasks the project needs help with. Set a review date before increasing the budget.

Put this into a campaign plan →