Create a no-purchase onboarding quest
Help newcomers learn through small tasks that do not require a wallet or purchase.

The opportunity
Help newcomers learn through small tasks that do not require a wallet or purchase.
Best for: Token project teams, community educators and curious newcomers
Goal: Community
Gather your field kit
- Verified project documentation
- Clearly simulated examples
- Moderated help route
Make it happen
- Choose three learning outcomes
- Write a short task for each outcome
- Use fictional examples for risky actions
- Give immediate explanations after each answer
- Make progress optional and device-local if no account exists
- Link to official learning resources at the end
A ready-to-adapt example
Illustrative template. Replace the details with your own verified information.
Start smaller than you think
Run one small version of “Create a no-purchase onboarding quest” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.
What to measure
- Learning-task completion
- First useful product action
- Repeat participation and resolved questions
Watch out for
- Using token price as the campaign objective
- Confusing fictional points with actual tokens
Permissions & trust
Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.
Your next action
Start with this first step: Choose three learning outcomes. Set a review date before increasing the budget.
Put this into a campaign plan →