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Crypto & Community

Create a no-purchase onboarding quest

Help newcomers learn through small tasks that do not require a wallet or purchase.

Crypto & Community campaign illustration

The opportunity

Help newcomers learn through small tasks that do not require a wallet or purchase.

Best for: Token project teams, community educators and curious newcomers

Goal: Community

Gather your field kit

  • Verified project documentation
  • Clearly simulated examples
  • Moderated help route

Make it happen

  1. Choose three learning outcomes
  2. Write a short task for each outcome
  3. Use fictional examples for risky actions
  4. Give immediate explanations after each answer
  5. Make progress optional and device-local if no account exists
  6. Link to official learning resources at the end

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Quest step: A stranger asks for your recovery phrase to fix an issue. Choose decline, then explain why.

Start smaller than you think

Run one small version of “Create a no-purchase onboarding quest” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Learning-task completion
  • First useful product action
  • Repeat participation and resolved questions

Watch out for

  • Using token price as the campaign objective
  • Confusing fictional points with actual tokens

Permissions & trust

Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.

Your next action

Start with this first step: Choose three learning outcomes. Set a review date before increasing the budget.

Put this into a campaign plan →