Create a one-page decision checklist

The opportunity

Give readers a tool they can use at the moment of choice.

Best for: Consultants, small businesses and publishers with practical expertise

Goal: Leads

Gather your field kit

• Source notes
• Editing workflow
• Publishing destination

Make it happen

1. Choose a decision customers often delay
2. List the few checks that materially affect the choice
3. Order them from essential to optional
4. Add a clear stop or seek-help condition
5. Test the checklist on a realistic example
6. Offer an editable or printable version

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Create a one-page decision checklist” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Resource use
• Qualified replies or inquiries
• Useful citations or shares

Watch out for

• Publishing unsupported claims
• Presenting illustrative examples as real client results

Permissions & trust

Verify factual claims, credit sources and secure permission for quotations or media where required. Disclose relevant commercial relationships.

Your next action

Start with this first step: Choose a decision customers often delay. Set a review date before increasing the budget.