Turn a process into a visual explainer

The opportunity

Show a complicated workflow as a small number of understandable stages.

Best for: Consultants, small businesses and publishers with practical expertise

Goal: Awareness

Gather your field kit

• Source notes
• Editing workflow
• Publishing destination

Make it happen

1. Choose a process with a clear start and end
2. List the actual steps and decision points
3. Remove internal jargon
4. Draw a simple labeled diagram
5. Check the diagram against the real workflow
6. Provide a text equivalent and a useful next step

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Turn a process into a visual explainer” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Resource use
• Qualified replies or inquiries
• Useful citations or shares

Watch out for

• Publishing unsupported claims
• Presenting illustrative examples as real client results

Permissions & trust

Verify factual claims, credit sources and secure permission for quotations or media where required. Disclose relevant commercial relationships.

Your next action

Start with this first step: Choose a process with a clear start and end. Set a review date before increasing the budget.