Create a resource partnership

The opportunity

Exchange genuinely complementary resources with another publisher.

Best for: Consultants, small businesses and publishers with practical expertise

Goal: Leads

Gather your field kit

• Source notes
• Editing workflow
• Publishing destination

Make it happen

1. Identify a resource your audience would use
2. Read and evaluate it before contacting the owner
3. Propose a specific useful connection between resources
4. Disclose any compensation or commercial relationship
5. Agree on attribution and update responsibilities
6. Check the links and usefulness periodically

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Create a resource partnership” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Resource use
• Qualified replies or inquiries
• Useful citations or shares

Watch out for

• Publishing unsupported claims
• Presenting illustrative examples as real client results

Permissions & trust

Verify factual claims, credit sources and secure permission for quotations or media where required. Disclose relevant commercial relationships.

Your next action

Start with this first step: Identify a resource your audience would use. Set a review date before increasing the budget.