Create an accessible first draft

The opportunity

Use AI as a starting point for clearer content while checking accessibility yourself.

Best for: Small-business owners, consultants and lean marketing teams with approved source material

Goal: Awareness

Gather your field kit

• Approved AI drafting tool
• Anonymized source material
• Human review checklist

Make it happen

1. Choose a complex page or guide
2. Ask AI to simplify sentence structure without dropping conditions
3. Add descriptive headings and meaningful link labels
4. Write image descriptions based on actual images
5. Check the result with keyboard navigation and a human reader
6. Publish the revised text with feedback access

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Create an accessible first draft” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Reviewed outputs used
• Qualified replies or completed next steps
• Corrections required

Watch out for

• Uploading private data without permission
• Publishing invented facts or unreviewed output

Permissions & trust

Use only data you are authorized to process. Review outputs for accuracy, confidentiality and rights before publishing.

Your next action

Start with this first step: Choose a complex page or guide. Set a review date before increasing the budget.