Create an event follow-up that delivers

The opportunity

Continue an event relationship with the materials people expected.

Best for: Businesses with a permissioned mailing list and a connected email platform

Goal: Retention

Gather your field kit

• Connected email platform
• Permissioned contact list
• Test inbox

Make it happen

1. Confirm which attendees consented to follow-up
2. Send the promised slides, worksheet or recap
3. Summarize one practical action from the event
4. Provide a relevant optional next step
5. Keep promotional material proportionate
6. Measure resource use and meaningful replies

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Create an event follow-up that delivers” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Relevant clicks or replies
• Completion of the intended action
• Unsubscribes and delivery failures

Watch out for

• Sending beyond the consent given
• Using misleading subject lines or broken unsubscribe links

Permissions & trust

Use permissioned contacts and a real sending service. Provide accurate sender information, honor preferences and unsubscribe requests, and follow applicable rules.

Your next action

Start with this first step: Confirm which attendees consented to follow-up. Set a review date before increasing the budget.