Design a loyalty points pilot

The opportunity

Test a useful rewards experience while distinguishing points from transferable tokens.

Best for: Token project teams, community educators and curious newcomers

Goal: Retention

Gather your field kit

• Verified project documentation
• Clearly simulated examples
• Moderated help route

Make it happen

1. Define the behavior the program should encourage
2. Choose rewards that are practical and clearly described
3. State whether points are non-transferable and have no cash value
4. Create a small pilot with visible rules
5. Track useful participation and reward costs
6. Ask participants whether the reward improved the experience

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Design a loyalty points pilot” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Learning-task completion
• First useful product action
• Repeat participation and resolved questions

Watch out for

• Using token price as the campaign objective
• Confusing fictional points with actual tokens

Permissions & trust

Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.

Your next action

Start with this first step: Define the behavior the program should encourage. Set a review date before increasing the budget.