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Crypto & Community

Explain distribution in plain language

Help participants understand the project’s documented distribution model without promotional spin.

Crypto & Community campaign illustration

The opportunity

Help participants understand the project’s documented distribution model without promotional spin.

Best for: Token project teams, community educators and curious newcomers

Goal: Awareness

Gather your field kit

  • Verified project documentation
  • Clearly simulated examples
  • Moderated help route

Make it happen

  1. Collect the project’s verified distribution documentation
  2. Define categories and timing using ordinary language
  3. Explain restrictions, changes and unresolved details
  4. Use a chart only if the underlying numbers reconcile
  5. Link to the authoritative source and review date
  6. Invite questions and correct discrepancies promptly

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Explanation frame: Who receives what / when / under which conditions / what can change / where to verify.

Start smaller than you think

Run one small version of “Explain distribution in plain language” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Learning-task completion
  • First useful product action
  • Repeat participation and resolved questions

Watch out for

  • Using token price as the campaign objective
  • Confusing fictional points with actual tokens

Permissions & trust

Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.

Your next action

Start with this first step: Collect the project’s verified distribution documentation. Set a review date before increasing the budget.

Put this into a campaign plan →