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Video & Creators

Host a live mini-workshop

Teach one practical skill in a live session with time for questions.

Video & Creators campaign illustration

The opportunity

Teach one practical skill in a live session with time for questions.

Best for: Independent creators, local businesses and small production teams

Goal: Leads

Gather your field kit

  • Phone or camera
  • Readable script or shot list
  • Captioning workflow

Make it happen

  1. Choose a task attendees can complete during the session
  2. Create a simple registration or reminder path
  3. Prepare a demonstration and a backup recording
  4. Open with the outcome and participation expectations
  5. Teach, pause for practice and answer questions
  6. Send a consent-based recap with the worksheet

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Run of show: Welcome 3 minutes; demonstration 10; guided practice 10; questions 7.

Start smaller than you think

Run one small version of “Host a live mini-workshop” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Meaningful viewing completion
  • Relevant questions or inquiries
  • Completion of the stated next step

Watch out for

  • Promising more than the video teaches
  • Using unclear audio or unreadable captions

Permissions & trust

Obtain recording and reuse permission. Disclose incentives and creator relationships. Use licensed media and check current platform rules before publication.

Your next action

Start with this first step: Choose a task attendees can complete during the session. Set a review date before increasing the budget.

Put this into a campaign plan →