Launch a three-part tutorial series

The opportunity

Help viewers complete a useful task over three connected episodes.

Best for: Independent creators, local businesses and small production teams

Goal: Awareness

Gather your field kit

• Phone or camera
• Readable script or shot list
• Captioning workflow

Make it happen

1. Choose a task with a clear beginning and finish
2. Split it into setup, action and review
3. Record each episode so it still makes sense alone
4. Link each episode to the next step
5. Provide a short checklist for the whole task
6. Collect questions for a follow-up episode

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Start smaller than you think

Run one small version of “Launch a three-part tutorial series” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

• Meaningful viewing completion
• Relevant questions or inquiries
• Completion of the stated next step

Watch out for

• Promising more than the video teaches
• Using unclear audio or unreadable captions

Permissions & trust

Obtain recording and reuse permission. Disclose incentives and creator relationships. Use licensed media and check current platform rules before publication.

Your next action

Start with this first step: Choose a task with a clear beginning and finish. Set a review date before increasing the budget.