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Crypto & Community

Publish a product progress update

Keep the community informed about shipped work instead of market speculation.

Crypto & Community campaign illustration

The opportunity

Keep the community informed about shipped work instead of market speculation.

Best for: Token project teams, community educators and curious newcomers

Goal: Retention

Gather your field kit

  • Verified project documentation
  • Clearly simulated examples
  • Moderated help route

Make it happen

  1. Collect completed product changes and known issues
  2. Verify the release with the responsible team
  3. Explain what participants can now do
  4. Separate future plans from available features
  5. Invite specific feedback on the workflow
  6. Archive the update with an accurate date

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Update format: What shipped / who it helps / how to try it / known limitations / feedback route.

Start smaller than you think

Run one small version of “Publish a product progress update” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Learning-task completion
  • First useful product action
  • Repeat participation and resolved questions

Watch out for

  • Using token price as the campaign objective
  • Confusing fictional points with actual tokens

Permissions & trust

Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.

Your next action

Start with this first step: Collect completed product changes and known issues. Set a review date before increasing the budget.

Put this into a campaign plan →