Publish a product progress update
Keep the community informed about shipped work instead of market speculation.

The opportunity
Keep the community informed about shipped work instead of market speculation.
Best for: Token project teams, community educators and curious newcomers
Goal: Retention
Gather your field kit
- Verified project documentation
- Clearly simulated examples
- Moderated help route
Make it happen
- Collect completed product changes and known issues
- Verify the release with the responsible team
- Explain what participants can now do
- Separate future plans from available features
- Invite specific feedback on the workflow
- Archive the update with an accurate date
A ready-to-adapt example
Illustrative template. Replace the details with your own verified information.
Start smaller than you think
Run one small version of “Publish a product progress update” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.
What to measure
- Learning-task completion
- First useful product action
- Repeat participation and resolved questions
Watch out for
- Using token price as the campaign objective
- Confusing fictional points with actual tokens
Permissions & trust
Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.
Your next action
Start with this first step: Collect completed product changes and known issues. Set a review date before increasing the budget.
Put this into a campaign plan →