Small budget. Big imagination. Welcome to the jungle.
Gorilla mascotGORILLAMARKETING PRO
Crypto & Community

Write a token necessity worksheet

Help a project explain why a token is needed, or identify when it is not.

Crypto & Community campaign illustration

The opportunity

Help a project explain why a token is needed, or identify when it is not.

Best for: Token project teams, community educators and curious newcomers

Goal: Community

Gather your field kit

  • Verified project documentation
  • Clearly simulated examples
  • Moderated help route

Make it happen

  1. Describe the user problem without mentioning a token
  2. List the actions required to solve it
  3. Compare ordinary accounts, points and tokens for those actions
  4. Write the additional costs and complexity of token use
  5. Explain the chosen model in plain language
  6. Ask an independent reviewer to challenge the assumptions

A ready-to-adapt example

Illustrative template. Replace the details with your own verified information.

Worksheet: User task / non-token alternative / reason for token / added burden / evidence still needed.

Start smaller than you think

Run one small version of “Write a token necessity worksheet” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.

What to measure

  • Learning-task completion
  • First useful product action
  • Repeat participation and resolved questions

Watch out for

  • Using token price as the campaign objective
  • Confusing fictional points with actual tokens

Permissions & trust

Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.

Your next action

Start with this first step: Describe the user problem without mentioning a token. Set a review date before increasing the budget.

Put this into a campaign plan →