Write a token necessity worksheet
Help a project explain why a token is needed, or identify when it is not.

The opportunity
Help a project explain why a token is needed, or identify when it is not.
Best for: Token project teams, community educators and curious newcomers
Goal: Community
Gather your field kit
- Verified project documentation
- Clearly simulated examples
- Moderated help route
Make it happen
- Describe the user problem without mentioning a token
- List the actions required to solve it
- Compare ordinary accounts, points and tokens for those actions
- Write the additional costs and complexity of token use
- Explain the chosen model in plain language
- Ask an independent reviewer to challenge the assumptions
A ready-to-adapt example
Illustrative template. Replace the details with your own verified information.
Start smaller than you think
Run one small version of “Write a token necessity worksheet” with five relevant participants or one limited publication. Record the questions, responses and completion of the intended next step before expanding.
What to measure
- Learning-task completion
- First useful product action
- Repeat participation and resolved questions
Watch out for
- Using token price as the campaign objective
- Confusing fictional points with actual tokens
Permissions & trust
Keep education separate from financial promotion. Never request seed phrases or private keys. Disclose incentives and holdings where relevant; use simulations for risky actions and obtain qualified review for regulated claims.
Your next action
Start with this first step: Describe the user problem without mentioning a token. Set a review date before increasing the budget.
Put this into a campaign plan →